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Midi Dresses


Stylish women from different eras declared the casual midi dress a closet staple. First gaining popularity in the 1940s as women’s everyday wear,

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it then cemented its place in the 1970s fashionistas’ wardrobe as a statement of growing women’s independence. Now, cute midi dresses are here to stay.

Aura brings women the must-have piece in an updated form that draws inspiration from the post-revolution French bohemian style. Straightforward silhouettes, formal fabrics, and solid colors are out, and in their place is the boho midi dress that echoes its defiant beginnings and the free spirit of the women that popularized it.

Marrying Playfulness and Sophistication

The boho aesthetic dials down the midi’s reputation as a fuss-free sensible piece of clothing and injects a generous dose of playfulness. The woman who wears this dress sends the message that she’s forever young and effortlessly cool. The boho chick knows who she is and is in touch with her femininity, and she’s unafraid to show both in her OOTDs.

Though inherently sexy and romantic, this style of dress ultimately adjusts to the preference of its wearer. Some are made to reveal as much as possible, while there are also midi dress styles with sleeves that even out the display of skin.

To cater to women with varying tastes, Aura presents different iterations of boho style midi dresses that come in the form of modernized LBDs, summer dresses in an array of floral and striped prints, as well as crisp white styles. The playful skirts are balanced out with sexy necklines一from spaghetti strap, halter, v-neck, square, asymmetric, to scoop. The dresses are also available in neutrals, subdued blues and greens, and pops of reds, with fabrics in linen, coton, viscose, and rayon.

How to Make the Most of This Staple

Midi dresses are incredibly easy to style, and welcome a spectrum of styling options. Though the style can be a statement in itself, wearing the right shoes, bags, and jewelry brings out its potential. Achieving an authentic bohemian look usually means incorporating handmade items, vintage details, and pieces inspired by nature and organic elements. Think woven rattan purses, slouchy leather bags, strappy sandals or wedges, stackable rings and layered necklaces.

There are little to no rules when it comes to boho style, so go where your mood takes you. Minimalist or maximalist, print on print, color blocking or monochromatic—essentially, anything goes when making these pieces your very own. The most important thing is that wearers express themselves without hesitation.

Welcome these well-loved staples一accentuated by floral prints, quirky color palettes, artistic details, flirty necklines, and unexpected hemlines一into your closet. Have fun dressing up with their vibe that’s feminine yet alluring, relaxed yet assured. Our boho midi dresses are made wearable for the contemporary woman, ensuring that she’s appropriately styled from beach to brunch, work desk to weekend drinks, friend meetup to first date.